The Challenge: The small neighbourhood mall opposed to
the established ‘larger hence better’ perception about malls.
Approach: Contrarian. To not hide the small size; rather brag about it.
Position: The Small Mall
Results: Awaited
Location
I-801, Akruti Orchid Park, Andheri Kura Road, Junction, Saki Naka, Andheri, Maharashtra 400072